Boutique Fitness Brand Runs 2 Countries on Business Central

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Customer: Boutique Fitness Brand

Customer size: Medium (50 – 999 employees)

Country: United States & United Kingdom

Industry: Retail / Health & Fitness

Products and services: Dynamics 365 Business Central, Shopify, Shopify POS

One System of Record:

Items, inventory, and orders are managed in Business Central and shared with ecommerce, fulfillment, and studio retail.

Connected Studio Retail:

Shopify POS is integrated with Business Central for checkout, returns, inventory visibility, and offline selling.

Two Countries, One Company:

U.S. and U.K. operations run in a single Business Central company with U.S. dollar and British pound support.

Executive Summary

A boutique fitness brand with studios across the United States and United Kingdom sells more than classes. Its retail business runs through an online store, a third-party warehouse, and shops inside its studios. That business was running on JD Edwards, and the retail team needed a modern system that could keep products, inventory, and orders in step across every channel.

The brand chose Volt Technologies to move its retail entity to Microsoft Dynamics 365 Business Central. Volt delivered the work in two phases: first a new system of record connected to ecommerce, fulfillment, and product data, then Shopify POS in the studios, tied directly back to Business Central. The result is one place to manage items, inventory, and sales across the business.

Customer challenges

The retail entity ran on JD Edwards while the parent organization reported in a separate finance system. Product data started in a product lifecycle management tool, online orders came through Shopify, and a third-party logistics partner handled fulfillment. Keeping items, inventory, and orders aligned across all of those systems took manual effort. In the studios, retail sales ran through the same legacy system the brand used for rides and other studio services, so store sales had to be brought into the books by hand. With customers in two countries and two currencies, the brand needed a retail platform that could keep every channel in sync.

Partner solutions

Volt implemented Business Central as the system of record for the retail business, with U.S. and U.K. operations in one company separated by financial dimensions. In phase one, the team migrated items, variants, inventory, vendors, and open orders from JD Edwards; connected Shopify for items, inventory, and online orders; automated sales order and shipment files with the warehouse partner; brought in new products from the product lifecycle tool; and produced the trial balance file the parent's finance team needs. In phase two, Volt rolled out Shopify POS for studio retail, integrated with Business Central for inventory, orders, pricing, payments, taxes, and returns, supported hardware setup at headquarters, and delivered a rollout playbook for the remaining stores.

Customer benefits

Items, inventory, and orders now live in one system that feeds the online store, the warehouse partner, and the studio registers. Store teams can see inventory across studios and the warehouse, check out customers with cards, gift cards, or split payments, and take returns from any location, even when a terminal is offline. Counts and transfers flow through Business Central, so the retail team works from the same numbers everywhere. Finance gets a clean handoff to the parent company's reporting, and U.S. and U.K. sales are tracked in their own currencies.

18 Weeks to Phase One Go-Live:

Planned from the first design sprint to go-live in phase one, with two conference room pilots along the way.

37 Data Sets Loaded:

Moved from the legacy system, from product attributes and pricing to shipping setup and the chart of accounts.

20 Studio Retail Process Flows:

Designed and tested across two sprints for the in-store rollout.

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A Boutique Fitness Brand Connects Studio Retail and Ecommerce on Business Central