Can Business Central Replace Your CRM? What it Can (and Can't) Do

Business Central Has Built-In CRM – But Does It Replace Your Current System? https://volt-technologies.com/contact/ Many organizations overlook Business Central’s native CRM capabilities while maintaining separate customer management systems, creating unnecessary complexity and costs:

•  Integrated Lead Management: Track contacts, opportunities, and interactions directly within your ERP environment without data duplication
•  Quote-to-Cash Workflow: Convert leads through opportunities to quotes and orders seamlessly within a single platform
•  Contact History Centralization: Access complete customer interaction records alongside financial data for comprehensive account visibility
• Enterprise Enhancement Option: Upgrade to Dynamics 365 Sales for advanced features like SMS campaigns and automated sequences at $20 per user

Understanding Business Central’s CRM limitations versus capabilities helps determine whether additional licensing or integrations align with your customer management requirements.